2022

Design Awards Gold Winner - Beijing Wuyao Cultural and Creative Co. Ltd.

Shede-Jade Dynasty jointly-designed wine gift package

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Beverage - Wine: Light

Client's Name

Shede Spirits Co. Ltd.

Country / Region:

China

We integrate traditional Chinese patterns and painting elements into the packaging design, and three bottle designs correspond to three ancient Chinese periods with top-level flourishing culture: Qin and Han Dynasties, Sui and Tang Dynasties, Song and Yuan dynasties. We hope such design, integrated with the enjoyment of sight, touch, smell and taste, instills into consumers’ minds the rich connotation and appealing artistic charm of Shede wine and Chinese traditional culture. The figures on the bottle are inspired by Jade Dynasty, a classic online Chinese game designed by Perfect World Games. Some classic figures and scenes in the game are integrated into the exterior of the bottle. We have chosen three classic characters: Gui Li, Bi Yao and Lu Xueqi, as the main elements of the bottle illustration.The exterior package is inspired by the bronze mirror of the Tang Dynasty. The bronze mirror pattern on the package serves as a bridge between traditional culture and game culture. With complicated craftsmanship and elegant styles, the pattern is perfectly compatible with Chinese aesthetics. All such elements, including the flying fairy fresco of the “prosperous” Tang Dynasty, exceptional calligraphy and painting of the “elegant” Song Dynasty, and mythical creatures’ totem of “heavenly” Tang Dynasty, are systematically blended in the same scene, with each element correspondingly revealing the unique charm of its dynasty. As you are tasting the time-honored history of Shede, accompanied by mythical figures from Jade Dynasty, you are also indulged in the endless charm of Chinese traditional culture spanning thousands of years.

Credits

Original designer
Wuyao
Illustration designer
Zhangyuchen
Illustration designer
Xiebaixing
Graphic designer
Shihuafeng
3D designer
Liaohao
More Gold Winners
2022
Design Awards Winner - Kinetic Underground - Package Design for Disney's Tron collectable Arcade box set
Diamond Select Toys & Collectibles, LLC

Entrant Company

Kinetic Underground

Category

Home, Leisure & Other Markets - Others

Country / Region

United States

2022
Design Awards Winner - Brightberry - Easy Scooping Silicone Suction Bowl and Spoons - theOne™

Entrant Company

Brightberry

Category

Feeding - Solid Feeding

Country / Region

Australia

2022
Design Awards Winner - FU SHENG ZHI-ZUO STUDIO - Red Bull Bar Block Brand Kit Design

Entrant Company

FU SHENG ZHI-ZUO STUDIO

Category

Beverage - Low / Non-Alcoholic Drinks

Country / Region

Taiwan

2022
Design Awards Winner - HJC Design - The Twin Bath
Bumble Beez

Entrant Company

HJC Design

Category

Bathing - Bathing Seats

Country / Region

United Kingdom