2022

Design Awards Gold Winner - Guangzhou Enjoy Culture Co., Ltd

Care about premature baby from aqpa

Entrant Company

Guangzhou Enjoy Culture Co., Ltd

Category

Home, Leisure & Other Markets - Baby, Kids & Children

Client's Name

aqpa

Country / Region:

China

There are more than 15 million premature babies are born every year all over the world, and premature birth is the main cause of mortality within 5 years old. Those babies are born to be fighters because of their sensitive and fragile skin and respiratory system.Aqpa, which has in-depth research on infant products and skin, has particular concerns about the responsibility of providing better and more appropriate protection and care for premature infants.The design of the overall packaging reflects the solution of the products.Such as the form is similar as pill, which means it can protect babies’ skin and is breathable, reflects a profession, rigorous,and academic feeling at the same time.It’s shape and color want to show the humanistic care just like the soft and comfortable feeling in the mother’s pregnant belly.



We make difference according to the needs of premature babies in different cycle to realize quick selection and decision.Also we designed a delicate gift box specially, which contains the baby’s identity file, a welcome letter, a pair of print feet, 12 pairs of socks to accompany he as his first gift in the life.And you can use these special gift to tell his birth story, to encourage and guide him moving forward bravely.

Credits

Creative Director
Dehua Chi
Design Director
Hongyi Xiao
Graphic Designer
Yingqian Guo
Modeling Artist
Hongyou Ling
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