2022

Design Awards Silver Winner - Luly Yang Design Group

Luleisure

Entrant Company

Luly Yang Design Group

Category

Clothing & Accessories - Womenswear

Client's Name

Country / Region:

United States

Couture fashion designer Luly Yang released her first ever travel and leisure line, Luleisure, a limited-edition collection thoughtfully designed for our ever evolving and changing lifestyles. Luleisure incorporates the signature Luly Yang Couture (LYC) style to create elevated wardrobe staples, statement pieces, and multifunctional accessories. Luleisure embodies today’s lifestyle with an understanding that we all need adaptable garments that move and transition with us. To honor this adaptability, Luleisure elegantly blurs the lines with effortless, highly functional, and stylish pieces that can be layered up or down to carry you from lounge to business, from season to season, and from home to travel.

The designs feature waist-defining accents, angular seams and quilting, reflective trims, and a whole range of layers and jackets — from brushed jersey, bonded knits, and vegan leather to shearling, goose down, and suede — with a finale of rain jackets in Yang’s signature Monarch print.

In addition, sustainability takes center stage, along with the longevity and seasonal flexibility of each Luleisure garment. Her thoughtful design and production process utilizes digital product sampling and strategically reduced quantities to ensure each piece finds a home and user, and easy-care innovative textiles to lessen the impact on energy resources.

Specific highlights from the new line include:
Monarch Camo Rain Jacket: Signature Camo Monarch print rain jacket with smocked waist, featuring vegan leather accents and a zip front bib with thumbhole hand warmer cuffs.
Zoom Bonded Knit Jacket: (a cheeky nod to the new norm of virtual meetings) Biker jacket with sculptural collar, featuring angled seaming, mesh inserts, and quilted contoured accents.
Everywhere Jogger: An ultra-soft, brushed modal knit pant with velvet trim. (These compliment a coordinating zip up mid-layer)
Urban Mixed Media Parka: An oversized suede shearling parka with quilted nylon panels on the sleeves and back.

Credits

Creative Director
Luly Yang
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