2022
Black Bear Craft Sodas
Entrant
Sprecher Brewing Company
Category
Beverage - Rebrand
Client's Name
Sprecher Brewing Company
Country / Region:
United States
Rebranding of a dormant trademark recently acquired by Sprecher. A brand and product dating back to the 1930's, once well-known and beloved in the Midwest. The brand needed a modern look and feel while remaining true to its heritage. With its history, Black Bear brand was updated to include "The Legend" and a family of three black bears in its brand iconography. Since its reintroduction, Black Bear sodas have found enthusiastic consumers across the Midwest and beyond.
Credits
Scott Dluzak
Graphic Designer, Sprecher Brewing Co
Art Hartman
VP Sales, Sprecher Brewing Co
Jaci Fox
Customer Success Lead, Sprecher Brewing Co
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