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NY Product Design AwardsEnter Award

Packaging

Beggi Soothing Repair Gel

Entrant: BEGGI

2023 Silver winner badge
2023

Silver

CategoryPackaging
Class / SubcategoryBody, Health & Beauty
Body / Personal Care
Country / RegionChina

The project

Project description.

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For children with very delicate skin, the common annoyance — insect bites — can incur severe itching, swelling, and even local bacterial infections if not treated properly. To solve these issues, the Soothing Repair Gel has been expertly developed by BEGGI, a brand specializing in child care products. By synthesizing the trailblazing design concept with technological upgrade, this product is thus able to accompany children in an array of scenarios, helping relieve itching and soothe affected skin.

Elaborately developed to fulfill the standards of children's cosmetics, the Soothing Repair Gel uses a water-based formula containing natural herbal extracts, fully exerting its effectiveness in creating a pleasant cool feeling on the skin, relieving itches, resisting bacteria, diminishing inflammation, and flattening bumps. Not only can this specially formulated gel be applied directly on the affected skin to treat insect bites, allergies, itchy red bumps, heat rashes, eczema, urticaria and many other symptoms, its safe and non-toxic ingredients are also proven to avoid side effects on pregnant women and babies, truly putting the concept of "being pure and nature" in the forefront of the design philosophy.

Another innovation lies in the way the gel is applied for higher utilization efficiency. Unlike the traditional products in its class that require spraying or pouring, it is fitted with a special sponge at the mouth for an even seepage effect. This design can trap the internal gel and flexibly adjust the seepage amount according to the pressure when in contact with the skin, working well to avert the problem of excessive gel application. Skin-friendly and easy-to-use, this sponge design also frees users from the mess of sticky hands as well as the potential danger of bacterial infection by keeping their hands away from the affected skin, which is more hygienic and more convenient.

Its bottle takes the shape of a caterpillar crawling flexibly, and features a “waist” design to ensure an ergonomic grip while visually communicating its effectiveness in mitigating itchy red bumps. Meanwhile, its compact size well facilitates on-the-go use, covering various scenarios like outdoor activities, travels, business trips, and gathering dinners.

Project credits.

Zhao Caitian

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