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NY Product Design AwardsEnter Award

Packaging

Blossom with You on the Autumn Night

Entrant: Album Rivers

2023 Silver winner badge
2023

Silver

CategoryPackaging
Class / SubcategoryFood
Desserts & Sweets
Country / RegionTaiwan
Client’s nameWish Lin

The project

Project description.

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From the petals, I seem to be able to see you as well as myself,

seeing our figures seek in our own lives,

and gathering again on a night like this.

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Since 2022, we have quietly entered the post-epidemic era. The dilemma of “to meet, or not to meet” keeps happening in our lives. Perhaps we have gotten used to such hesitations regarding “meet and reunite,” and even used to getting along well with the virus and with ourselves during self-quarantine. Thus, the memory of the wonderful time we met is more likely to be missed than before, and therefore appears more unreal.

“Do you want to barbecue this mid-autumn night?”

It seems that every Taiwanese person has been asked this. From the process of finding a place, buying, preparing, grilling, and sharing, these are memories that belong to us. In almost every barbecue party, there is always someone who, before swallowing the barbecue meat in his mouth, rushes to pick up the fairy wand and light up the night. The visual focus of this package design is to communicate the bright memories accompanied with the emotions of people under the moonlight.

A splendid firework, yet not merely a flower.

In this flower/firework, we see people around us and also see ourselves, running around, coming and going, chasing these and those daily routines, and wondering if where we are is where we belong. These doubts might become less essential on the day we reunite with people we are familiar with and most beloved.

The firework, along with the charcoal fragrance, blossoms in the sound of laughter. And the reason why it is called the most beautiful flower is because we accompany and share every wonderful and precious moment while lighting up together.

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