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Packaging

Buddha Longjing Tea Gift Set Conceptual Design

Entrant: Beijing Wuyao Cultural and Creative Co. Ltd.

2022 Gold winner badge
2022

Gold

CategoryPackaging
Class / SubcategoryBeverage
Wine: Light
Country / RegionChina
Client’s nameShede Spirits Co. Ltd.

The project

Project description.

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The big Buddha Longjing packaging design is a packaging design about tea. In this design, in order to reflect the characteristics of Zen tea, the overall packaging is like a Buddhist temple treasure box, which adopts a symmetrical open box form, and its internal structure is divided into upper and lower parts. The upper part of the mountain is made of wood, and the tea pot lives in it. The top of the pot is decorated with golden lotus, which means living freely - living in the deep mountain and feeling at ease; The pure black can is printed with golden patterns, deep and dazzling. The tea packaging texture in the pot is more prominent, with black printing on gold background. The four characters of big Buddha Longjing adopt silver ironing technology to make the overall packaging of the tea pot more complete. The foldout implies the tea tree in the mountain (with other information such as the way to receive the exclusive tea tree). The lower part is also divided into two layers. On the upper layer, there are limited hand prints as tea gifts; In the lower pull-out box, there are independent small tea bags (easy to carry out) and wooden engraving base accessories. In terms of color matching, we choose gold with high quality and pure blue as the main body color, which further reflects the refreshing tea fragrance lingering in the secluded mountains. Gold represents the quality of the Giant Buddha Longjing.

Project credits.

Wuyao

Original designer

Zhengziyang

Graphic designer

Zhangyuchen

Illustration designer

Liaohao

3D designer

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