Caizhiji “3 essences in 1 formula”serum

The packaging for Caizhiji “3 essences in 1 formula” serum innovatively marries Yunnan’s rich intangible cultural heritage elements with local herbal medicines, which not only suggests the product’s powerful functions on skin repair and protection, but also embodies the brand’s unique Yunnan’s aesthetics.

The exquisite picture on the packaging demonstrates the active ingredients of the product are mainly extracted from herbal medicines in Yunnan — Dipsacus asper Wall., Paris fargesii Franch., and Notoginseng root, which, following the Gongbi painting style, outlines the herbal medicines in detail, highlighting the purity, natural nature and safety of the product. The color scheme, inspired by the traditional costumes of the Naxi minority in Yunnan Province, features red and blue in sharp contrast to create strong visual impact, not only attracting consumers’ attention, but also showcasing the unique cultural gene of the product. In addition, the side of the outer box is printed with the molecular formula of the effective substance (independently developed by Yunnan Baiyao Group) from Paris fargesii Franch., which further proves that the product is scientifically confirmed, healthy and reliable.

As for structure design, the bottle adopts a replaceable structure consisting of three independent tubes, with the outer layer made of transparent acrylic, suggesting the upscale position of the product while echoing the product’s powerful function on skin repair and protection. Moreover, the outer box boasts a fabric-like texture, paying a tribute to the traditional Naxi costumes; the application of environmentally friendly ink and paper practices the brand’s commitment to environmental protection.