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Packaging

Chinese-style virtual IP image design——Hua Xiaoshuang

Entrant: China Shaanxi Huaqing Palace Cultural Tourism Co., Ltd

2025 Silver winner badge
2025

Silver

CategoryPackaging
Class / SubcategoryBranding
Rebrand
Country / RegionChina

The project

Project description.

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【Name】: Hua Xiaoshuang (nickname: SHUANGSHUANG)

【English Name】: ice hua

‘Hua’ - born in Hua Qing Palace, so the character image from the ‘Hua’ family name, Hua is also a hundred surnames in the real existence of the family name!

‘Xiao’ - From ‘Zhuangzi - The Outer Chapter - Heaven and Earth’, ‘In the underworld, there is only the dawn.’ It means that in a seemingly chaotic and uncertain situation, one can gain insight into the truth or light. It expresses that in a complex and changing information environment, the content of excellent Chinese culture is often able to penetrate through the superficial noise and fickleness and go straight to the heart.

【Overall style】: a poetic spirit in the belly. Dignified atmosphere, elegant and sensible, timeless and graceful.

【Image】: Elegant, dignified. Generous and lively, love of beauty.

【Hobbies】: recite poems, love cats. Love desserts, but afraid of fat.

【Birthplace】: Flying Frost Hall, Hua Qing Palace (Collecting the spirit of heaven and earth, absorbing the essence of the sun and moon, born under the Lotus Seat in Hua Qing Palace, holding a wadang)

【Personality】: cheerful, generous, brave, naughty!

【Dream】: To become the top stream actress of Hua Qing Palace, c-place and be welcomed by everyone.

【Self-assessment】: Please, brothers and sisters, introduce me to people, I want to meet more people so I can find a boyfriend, woo! Woo! Woo! I want sweet sweet love too.I am a girl, don't say I'm fat! I don't have a boyfriend yet! Hmph!

Project credits.

Du Fei

Manager

Xie Yifei

Designer

You Liang

Designer

Zhang Ziyue

Designer

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