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NY Product Design AwardsEnter Award

Packaging

Daqu liquor packaging design

Entrant: Shenzhen Red Deer Culture Creative design Co., LTD

2023 · Season 2

Gold

CategoryPackaging
Class / SubcategoryBeverage
Spirits: Clear
Country / RegionChina

The project

Project description.

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A Chinese liquor packaging design, 500ml. In the design, from the concept of environmental protection to conceive creative ideas, through the corn stalk through environmental treatment into pulp as raw material for pressing open molding, forming a sense of environmental protection pulp material. Environmentally friendly materials have rich renewable resources, and can be dissolved faster than ordinary paper materials in post-processing problems.

In the graphic design, the shape of the mountain is creative in the form of a high line, which is raised on the pulp model to form layers of relationships and express the meaning of the mountain. Then through the hot stamping line to express the water, the formation of a new Chinese style of design. The landscape expresses the Chinese liquor very well, the natural brewing ecological environment, transmits the idea of health, no addition, environmental protection.

In the bottle modeling creativity, glass bottles are also used to open layers of relationships to express the meaning of landscape artistic conception, which echoes the outer packaging.

Project credits.

yuejun chen/tangzhao liang/lina wang/kaikai sun/changjie lu/guanhua xu

Shenzhen Red Deer Culture Creative design Co., LTD

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