Design Strategy

The project represents the new Design Strategy for Pelonis Appliances, positioning the brand in North America. The visual brand language (VBL) has been created to communicate the company's personality and might equip designers with a powerful tool, to control the creative process, expressing the brand’s core attributes and values for a collection of environment care appliances, including heaters, air purifiers, and fans. This Design Strategy emphasizes affordable innovation in home comfort products as well as a human-centered design approach. The outcome was a new VBL system that considers cultural factors even as objective aesthetics. This VBL is featured in all product levels (shape, colors, graphics, interface, UX, and CMF), inspiring the project team and creating an emotional bond between the brand and the consumer. Furthermore, it provides direction to evaluate the success of a product and express the brand’s core attributes and values.

This new line of environmental care for the North American market offers a range of benefits to end-users and is designed to improve the user's daily life in a variety of ways. The design is sleek and modern, creating an attractive visual brand language for users and leaving a positive impression. In addition, this new line of products also provides users with a psychological and technical understanding of product design. By expressing the brand DNA into features, users can better understand how the products work, and how they can be used to accomplish their desired tasks. Furthermore, this unified approach helps unify all the product lines under the same company's umbrella, creating a cohesive brand experience that appeals to users and reinforces the company's identity.