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NY Product Design AwardsEnter Award

Fashion & Lifestyle

Double-adjust VV Buckle Cup

Entrant: dqm

2026 Silver winner badge
2026

Silver

CategoryFashion & Lifestyle
Class / SubcategoryClothing & Accessories
Underwear & Lingerie
Country / RegionChina

The project

Project description.

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Designed around the idea of freeing the body and refining the silhouette, the Double-adjust VV Buckle Cup combines scientific structures with comfortable materials, meeting modern women’s needs for a flattering shape and everyday comfort.

Its key innovation lies in the combination of a front buckle with dual adjustment levels and custom 3D peach-shaped molded cups. The front buckle allows flexible adjustment from subtle, natural lift to a bold deep-V effect according to different bust shapes. The integrated side-lift structure gently gathers side breasts for refined bust shapes. The molded cups lift the bust for a naturally rounded shape and a comfortable fit. The bra is made from 10A-grade antibacterial cooling fabric with high elasticity and breathability, helping the skin stay cool and comfortable even in hot weather. The seamless, close-fit design makes it invisible under clothing and pairs easily with tight tops and low-cut clothes. A nude-pink version blends seamlessly under clothing, while a soft blue version adds a distinctive, stylish character, suitable for different occasions and aesthetic preferences.

Project credits.

Hanying Zhang

Brand Planning

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