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NY Product Design AwardsEnter Award

Packaging

Energy Storage Digital Power Bank

Entrant: CSG Digital Media Technology Co.,Ltd.

2023 Silver winner badge
2023

Silver

CategoryPackaging
Class / SubcategoryHome, Leisure & Other Markets
Electronics
Country / RegionChina
Client’s nameCSG Digital Media Technology Co.,Ltd.

The project

Project description.

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The power bank packaging, designed for China Southern Power Grid, represents a harmonious blend of a creative structure and China-chic paintings. Its drawer-style box incorporates a sophisticated Moiré pattern, providing easy access to the power bank inside while subtly mirroring the operational mechanics of a pumped storage power station. Additionally, the flip cover on the inner box further enhances the overall interactive experience.

To highlight China Southern Power Grid's role in the clean energy industry, the upper part of the drawer-style box is adorned with an illustration of the hydroelectric power station, likened to a large-scale power bank that stores energy and powers an entire city. This functional connection expresses the attributes of the product inside the box. Inspired by landscape paintings in a vintage China-chic style, the packaging reveals a scenic panorama of the hydroelectric power station, weaving together motifs of lush mountains, clear water, resting egrets, and swirling auspicious clouds. More than just visual delights, these elements converge to reflect China Southern Power Grid's vision for a symbiosis with nature and a sustainable future. Additionally, the silver lines, reminiscent of cascading water flow, vividly reflect the process of pumped hydroelectric storage for power generation, which relies on two reservoirs positioned at contrasting altitudes. This design element enhances the overall visual appeal with a dynamic flair.

Project credits.

Xiangyang Jiao

Deputy General Manager

Xinglian Ma

General manager of the department

Jing Sun

Senior Manager of the Department

Xiaoling Chen

Senior Manager of the Department

Xinghua Yu

Project Manager

Yadong Guan

Project Manager

Tianrong Zhong

Project Manager

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