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NY Product Design AwardsEnter Award

Interface & User Experience

Eureka

Entrant: Indiana University Bloomington

2025 Silver winner badge
2025

Silver

CategoryInterface & User Experience
Class / SubcategoryUser Experience (UX)
Product UX
Country / RegionUnited States

The project

Project description.

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Eureka is a creative toolkit made for student designers to make idea generation fun, hands-on, and collaborative. It helps students move past creative blocks and turn brainstorming into an enjoyable experience where they can explore, sketch, and imagine freely.

The toolkit follows four simple steps: Context, Ideas, Curveball, and Decision. Students begin by understanding their project, then sketch ideas, spin a wheel for surprise prompts called curveballs that challenge their thinking, and finally discuss and decide which ideas to develop further.

Eureka encourages students to think beyond the obvious and approach problems from fresh angles. Instead of relying only on online inspiration or familiar references, it invites them to explore new directions and take creative risks together.

Each activity is designed to build confidence, curiosity, and teamwork. Students learn that creativity is not about perfection but about the joy of experimenting, sharing ideas, and finding meaning through the process. The toolkit helps them embrace uncertainty, express their thoughts visually, and connect their ideas in unexpected ways.

Used in classrooms and workshops, Eureka inspires design students to discover their creative process and build the habit of thinking differently. It turns group ideation into a fun, engaging experience where every idea matters.

Eureka is more than a toolkit. It is a spark that helps students see creativity as something playful, collaborative, and full of endless possibilities.

Project credits.

Nikith Joshua DSouza

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