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NY Product Design AwardsEnter Award

Hobby & Leisure

Flippee EZ Flip® Mounted Flip Frame

Entrant: Systeach.com, LLC

2026 Silver winner badge
2026

Silver

CategoryHobby & Leisure
Class / SubcategoryNovelty Items, Gifts
Keepsake & Trinket Boxes
Country / RegionUnited States

The project

Project description.

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The Flippee EZ Flip is the World’s First Mounted Frame that Flips. This revolutionary frame addresses the flourishing market for sports cards, photos, coins and other double-sided collectibles with a design that transforms how we interact with our keepsakes. The Flippee caters to the untapped market of fans that yearn to see both sides of a wall mounted collectible. The exposed, pivoting arms intuitively inform the user of its flipping function, turning passive observation into a unique, interactive display that is sure to elicit an emotional response.

At the heart of its creativity and innovation is a patented pivot in slot design. A simple, single-finger swipe—a gesture familiar to smartphone users—spins the frame effortlessly. As it rotates past perpendicular, springs in the mechanism seamlessly retract the frame into a level, perfectly aligned display with a satisfying tactile response. The EZ flip can also be used for before/after photos, kid’s sports cards, and back-to-back photos that tell a story dynamically.

Wall frames have historically been static, presenting only a single facet of a story. The Flippee shatters this limitation, offering a sleek, aesthetic design that invites anyone in the room to “See the other side®”. Visually, the flat-black matte finish integrates seamlessly into modern living spaces, ensuring the focus remains on the photos or valuable cards rather than a bulky enclosure. Premium materials protect your valuables at an affordable price with virtually no maintenance. The brilliant cavity-backed design allows for flush wall mounting using mounting strips, eliminating wall damage and the need for tools.

Beyond its visual appeal, the Flippee brings profound cultural impact to an untapped market of sentimental consumers and collectors. It houses a traditional card magnetic holder, providing shatter resistance and archival UV protection to safeguard delicate paper and memories. By turning a simple wall frame into an engaging focal point, the Flippee EZ Flip brings dynamic storytelling into the home, elevating the standard for how we curate and display our lives.

Project credits.

Steven Jewell

Owner, Lead Design/Systeach.com, LLC

Gautam Bathani

Design, Injection Molding/Clinch Script

Evgenii Kozunin

Themed Renders/Self

Abiodun John

Rendering/Self

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