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NY Product Design AwardsEnter Award

Automotive & Transport

Foldable magnetic doorguard

Entrant: Hyundai Motor Company

2023 · Season 2

Gold

CategoryAutomotive & Transport
Class / SubcategoryVehicle Accessories
Accessories
Country / RegionSouth Korea
Client’s nameHyundai Motor Company

The project

Project description.

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Hyundai’s Foldable magnetic doorguard can provide better experience than other products about protecting a car from door poke.

This product is foldable so it’s spatial efficient to store and use.

One set(pair) is 575g and each size is 290 x 90 x 32T when it’s folded.

Users can carry in a tyvek bag and store it in the glove box, console box trunk, door side pocket and so on.

With 16 magnets in it, users can attach/detach easily and smoothly.

The size is 1160 x 90mm, so it can cover parts of the car exterior, including a door.

Two reflecting edge line are printed on the surface, so it’s more visible and safer in the dark.

The blue fabric is upcycled material which is from plastic waste. It’s tightly woven to prevent from getting wet, so it’s perfect to use both indoor and outdoor.

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