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NY Product Design AwardsEnter Award

Fashion & Lifestyle

For Her

Entrant: Studio SACHH

2023 Silver winner badge
2023

Silver

CategoryFashion & Lifestyle
Class / SubcategoryClothing & Accessories
Womenswear
Country / RegionUnited States

The project

Project description.

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“Elegant with vulnerability and strength” is a statement not only applies on the design aesthetics of my collection, but the brand carries a consistent message - and that is to “Design by women. Designed for women” - by understanding their needs and wants in pieces they would like to exist long term with a purpose in their closets.

The statement can also be applied to the woman who wears and how they feel in my pieces. Making women feel comfortable in what they are wearing, understanding their mind, wants, and needs in high quality clothing – without overexposing their bodies, but at the same time giving them power reflecting through clothing is the purpose of my design statement.

Shape and silhouette executed by leftover fabric scraps throughout the process of creating this collection of 8 looks, whereas the final fabricated looks are executed by delicate fabric donated from New York based design house – reassuring this fabric a purpose of redesigning from one collection to another.

Each look from this final collection was given a name, and reason of being for the look’s personality, to express the fluid and feminine line I would always circle back to during my design process, carrying its bold, sophisticated and powerful edge contracting to delicate and softness.

Project credits.

Xin Zhang

Director / Videographer

Deanna Long

Photographer

Anne Yu-An Chen

Stylist

Antoinette Greenwood

Hair & Makeup Artist

Liliana Bogart

Female Model / FENTON MODELS

Irene Stepanenko

Female Model / Q MODELS

Dan Fang

Photography Assistant

Youna Jin

Accessories Designer

Angel Zhang

Accessories Designer

Roniit

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