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NY Product Design AwardsEnter Award

Fashion & Lifestyle

Form & Color Series

Entrant: ERAL FASHION

2023 Silver winner badge
2023

Silver

CategoryFashion & Lifestyle
Class / SubcategoryClothing & Accessories
Womenswear
Country / RegionChina

The project

Project description.

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ERAL's Form & Color Series artfully blends Chinese culture with a deep appreciation for Asian women. This collection focuses on two distinctive colors: charcoal black and wisteria purple. It's all about creating a perfect fit for Asian women using innovative design, quality materials, and a touch of modernity. We keep it simple and powerful, adding a modern twist with high-tech fabrics.

Prioritizing Comfort and Performance

The Shape & Color Series, a line of down jackets, isn't just about fashion; it's about comfort, too. We've introduced a special nylon 20D natural volcanic rock heating yarn that keeps you warm by absorbing far-infrared radiation. A graphene film thermal storage insulating lining also prevents static electricity and color fading. Quality Siberian goose down provides both warmth and style. Varying fill power is strategically used to ensure different parts of the jacket match your body's specific temperature needs.

Tailored for Every Asian Body Shape

We understand that Asian women come in various body types, including pear-shaped, apple-shaped, hourglass-shaped, rectangle-shaped, and inverted triangle-shaped. That's why we've introduced the unique "A, X, H, O" silhouette. This customized AXHO silhouette ensures a comfortable fit, especially for those with raglan sleeves.

Smart Design and Attention to Detail

Our design philosophy is all about making life easier. We've replaced traditional hook-and-loop fasteners with our self-developed injection-molded O-shaped buttons. These buttons aren't just stylish; they're also practical and have a pleasant tactile feel. The cuffs are crafted from delicate, skin-friendly jacquard ammonia double-sided fabric, offering warmth and style. The well-fitted hood is designed to keep you dry in the rain and snow.

Excellence in Every Aspect

We've designed a drawstring that looks good and can be adjusted for extra warmth and wind resistance. Our high-density ultra-fine fiber flame-retardant fabric undergoes meticulous polishing to prevent feather leakage. We use COATS's high-silk thread for added durability.

Innovative Feather Locking Technology

Feather leakage can be an issue with down jackets. We've developed our original feather-locking technology to minimize this problem. We've significantly reduced feather leakage by using bulk down clusters and a high-density polished shell fabric with a strong polyester thread.

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