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NY Product Design AwardsEnter Award

Conceptual

Forma

Entrant: MJSTUDIO LLC

2025 Silver winner badge
2025

Silver

CategoryConceptual
Class / SubcategoryInterface & User Experience (NEW)
User Experience (UX)
Country / RegionUnited States

The project

Project description.

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Forma is a next-generation AI-powered beauty studio that empowers users to creatively transform self-portraits with professional-grade tools—no expertise required. Blending advanced generative AI with intuitive UX, Forma enables playful yet sophisticated experimentation with makeup, lighting, background, and editorial aesthetics. Whether you’re simulating a cyberpunk glow, testing bold lipstick looks, or generating magazine-style layouts with a simple prompt, Forma turns self-expression into an immersive visual experience. The interface is deliberately tactile and cinematic, designed to evoke the polish of high-end retouching tools while remaining accessible to casual users. Forma reimagines the beauty editor not as a technical tool, but as a creative playground—personal, expressive, and endlessly adaptable.

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