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NY Product Design AwardsEnter Award

Hobby & Leisure

FRESA 40K

Entrant: SKE E-CIGS UK LTD

2025 Gold winner badge
2025

Gold

CategoryHobby & Leisure
Class / SubcategoryNovelty Items, Gifts
Electronic cigarette
Country / RegionChina

The project

Project description.

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The FRESA 40K disposable vape, with its exceptional design and slim card form, has become an integral element of personal fashion expression. With its slim 20mm shell, it achieves exceptional portability and maintains a contemporary exterior that conveys a remarkable sense of lightness.The intentional material contrast between the seamlessly molded metal-painted shell and the transparent e-liquid tank introduces compelling noticeable tension to the design, which makes the e-liquid level visible. Departing from the plastic construction typical of conventional disposable vapes, the FRESA 40K employs a refined anodization process on its metal surface. By employing a dopamine-inspired gradient, the design language uses elegant color transitions to bring a sense of sensory warmth to the metal construction, achieving a perfect balance of trendy style and tactile appeal.Furthermore, the FRESA 40K incorporates an innovative solenoid-based automatic e-liquid locking system. Operating on magnetic field induction principles, this technology enables intelligent, precise control of the e-liquid valve to prevent leakage. It ensures optimal vapor production with every vaping and prevents the dry burning issues commonly associated with vaping device heating elements.

Project credits.

ZHIMING LONG

SHUYU LUO

ZHI'ANG LIU

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