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NY Product Design AwardsEnter Award

Fashion & Lifestyle

Happy Meal

Entrant: RONR

2024

Gold

CategoryFashion & Lifestyle
Class / SubcategoryClothing & Accessories
Exclusive Collections
Country / RegionUnited States

The project

Project description.

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The inspiration for this collection came from my paternal figure, whose expressions of affection were somewhat limited. In my recollections of childhood, my father was often engrossed in social engagements, returning home inebriated only as I neared slumber. Yet, his pockets consistently harbored treasures. At times, it was a morsel of chocolate, occasionally a sachet of crisps, and during the summer, even ice cream! Although often melted by the time they reached me. Mom would always complain about Dad, saying I had already brushed my teeth, and these things weren't good for my health, but I knew it was all my dad's silent love for me.

The collection of Happy Meals encompasses fast food and snacks, albeit detrimental to one's well-being; however, intermittent indulgence invariably evokes a sense of contentment. Perhaps the looks from the collection aren't suitable for everyday wear, but when you put it on, you're sure to be happy too.

Project credits.

Austin Dolan

Model

Wendy Wu

Model

Vince

Photographer

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