Hugoo

■ Description

It takes a long time to put on and take off a baby carrier, and a normal hip seat doesn't hold much luggage. What's more, when you hold your baby, you get tired and you don't feel happy when you go out. Hugoo was developed for moms and dads who have such problems. By attaching a thick cushioned hip seat to the shoulder bag, it functions as a hip seat when you are holding it, and it is designed to function as a normal shoulder bag when you are not holding it.

■ Design Solution

Innovative idea of attaching a hip seat to the back of a shoulder bag.

Surveyed 1,500 moms and dads on what they carry with them when they go out. Four pockets were designed to hold all the items needed for an outing. By making it a shoulder bag type, the burden on the hands and back when carrying it is reduced. It also allows you to organize your belongings so you don't have to carry another bag!

400 sold out immediately in 10 minutes after pre-order started. With over 1000 reservations in a week.

■Materials

The fabric uses CORDURA, which boasts 7 times the strength of nylon. It is carefully produced one by one by the hands of craftsmen.

The strap is 5 cm longer than a regular shoulder bag, making it easier to remove luggage while carrying a child.

The inside is made of nylon, which is resistant to friction. The bright yellow color makes it easy to see where the contents are.