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NY Product Design AwardsEnter Award

Interface & User Experience

Hyundai China IVI 27-inch 4K Display

Entrant: HYUNDAI MOTOR TECHNOLOGY&ENGINEERING CENTER(CHINA) LTD.

2026 Gold winner badge
2026

Gold

CategoryInterface & User Experience
Class / SubcategoryUser Experience (UX)
Vehicle / Mobility UX
Country / RegionChina
Client’s nameBeijing Hyundai Motor Company

The project

Project description.

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This is an in-vehicle interactive system that integrates 3D scenes and gamified interaction. With spatial design that departs from conventional 2D menu operation, it integrates function navigation, driving information, and lifestyle services into an interactive digital world, offering the infotainment system efficient operation and immersive exploration.

In the interaction layout, this system reconfigures the information hierarchy, drawing on user behavior frequency and actual needs. High-frequency functions offer direct access, while low-frequency functions require only minimal operation steps, avoiding distraction during driving. A freely combinable modular layout balances personalized configuration and multitasking needs, and also enables the infotainment system to be set up on a mobile device.

In experience innovation, this system creates a reality-based digital world. Users can access weather, time, and environmental feedback through immersive 3D scenes, and also acquire nearby lifestyle resource information with city building-based service icons, enabling a smooth shift from function operation to mobility services. Default desktop and virtual city desktop connect effortlessly with seamless camera transitions, while dynamic car models, environmental changes, and service information are synchronized. This design ensures operational efficiency while creating an interactive experience for the smart cockpit with better exploration, memorability, and brand identity.

Project credits.

박정석

유윤석

임재완

Zhikang Liu

Xiaojia Yan

Wei Wang

Huafang Zhang

Kunsheng Fu

Qing Luo

Yangyang Liu

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