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NY Product Design AwardsEnter Award

Fashion & Lifestyle

Kandy Avantgarde 2

Entrant: Alexander Shorokhoff Uhrenmanufaktur

2021

Silver

CategoryFashion & Lifestyle
Class / SubcategoryWatches
Wristwatches
Country / RegionGermany
Client’s nameAlexander Shorokhov

The project

Project description.

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The watch "Kandy Avantgarde 2“ is extraordinary, avant-garde and innovative, and can also be worn in everyday life. The slogan "Art on the Wrist" has been perfectly implemented. The different colors and shapes do not create chaos, but give the feeling that everything is in its place and the most important function of the watch - to read the exact time at a glance - is easily possible due to the subdivision. The interplay of colors brings the watch and your wrist to life. The square case is finished in the highly sought-after black PVD coating, while the side grooves are filled with real gold wires. Four round glass windows in red, blue and yellow, the most important colors of avant-garde art, are set into the case back. In order to place the wires evenly around the case, the middle part is made without the small horns. These are subsequently welded to the bottom of the case. The movement is a flat and very reliable self-winding movement with hand-engraved and refined rotor. The "Kandy Avantgarde 2" is definitely a watch against "boredom on the wrist".

Project credits.

Alexander Shorokhov

DEO, Designer

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