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NY Product Design AwardsEnter Award

Fashion & Lifestyle

LAIYIN

Entrant: Ximuting (Guangzhou) Trading Co., Ltd

2026 Silver winner badge
2026

Silver

CategoryFashion & Lifestyle
Class / SubcategoryClothing & Accessories
Materials
Country / RegionChina
Client’s nameSMTING

The project

Project description.

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LAIYIN takes its inspiration from the subtle interplay of light dancing across rippling water, utilizing a distinctive pearlized burnishing technique to bring dynamic visual depth to the leather. Departing from the flat, monochromatic look of conventional hides, this multi-dimensional color treatment produces a delicate, luminous sheen. As viewing angles and lighting shift, the leather’s natural grain gently emerges and recedes—deep tones evoke a rich, grounded warmth, while lighter hues appear soft and translucent, creating an organic, layered visual appeal.

Exceptional raw materials form the foundation of uncompromised quality. LAIYIN is crafted from hand-selected North American raw hides, prioritizing prime sections with minimal blemishes and uniform pore distribution, precisely calibrated to a thickness of 1.35 mm. Its tight, dense fiber structure imparts remarkable tear and abrasion resistance along with natural resilience, striking an ideal balance between a featherlight feel and the durability required for everyday use.

Through meticulous tanning and softening processes, LAIYIN preserves the authentic texture of genuine leather while achieving an ultra-supple, buttery hand-feel and responsive elasticity. Boasting a natural, fluid drape, it forms smooth contours and soft, graceful folds when bent or gathered. By shedding the stiffness and bulk typical of traditional heavy leathers, it offers a visually airy, effortlessly relaxed sensory experience.

As contemporary leather design gravitates toward lightness and an effortless, relaxed aesthetic, LAIYIN opens new creative possibilities for soft-structured handbags and slouchy silhouettes. It marries the natural grain, tactile refinement, and durability of premium leather with a lightweight, flexible body that strips away cumbersome weight. This allows bags to maintain full functionality while exuding an effortless poise and flowing lines—making LAIYIN a refined material choice for high-end leather design that seamlessly bridges beauty and practicality.

Project credits.

SMTING

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