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NY Product Design AwardsEnter Award

Automotive & Transport

Luna

Entrant: ZHEJIANG LV JU VEHICLE INDUSTRY CO., LTD.

2023 Gold winner badge
2023

Gold

CategoryAutomotive & Transport
Class / SubcategoryCars & Motorcycles
Motorbikes
Country / RegionChina
Client’s nameZHEJIANG LV JU VEHICLE INDUSTRY CO., LTD.

The project

Project description.

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Designed for young group pursuing vintage fashion, Luna is the best choice for city commute and short travel.

Inspired by the scooter in the classic film Roman Holiday starring Audrey Hepburn, a Vespa prototype two-wheeled motorcycle built from aircraft parts by aircraft designers employed by the Piaggio family in Italy, this product restored the vintage fashion of the Vespa utmost in every detail, the gentle round shape and the iconic round headlights. The elegant curve on the body gives a smooth visual feeling and the unique color scheme also creates both vintage and trendy fashion, enriching the beauty of the product.

In addition, the design team equipped Luna with independent-developed rare earth strong magneto, which has many advantages, such as efficient power conversion, lightweight motor and easy precise control, meeting the young group's need for strong power motors and creating a new category of electric motors.

Project credits.

Bozhe Qu

Designer

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