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NY Product Design AwardsEnter Award

Packaging

One’s Member Baby Fruit Puree Series

Entrant: Shanghai Zhiao No. 1 Store Information Technology Co., Ltd

2025 Silver winner badge
2025

Silver

CategoryPackaging
Class / SubcategoryFood
Health & Diet Foods
Country / RegionChina
Client’s nameJD-One's Member

The project

Project description.

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The packaging for One’s Member Baby Fruit Puree Series adopts meticulously designed visual elements to embody the all-natural attribute and high nutritional value of the products.

The packaging takes the photos of fresh fruits as the core visual element, directly showing ingredients and flavors while also establishing a fresh, health-conscious, and high-quality product image. To better captivate babies, it incorporates an adorable cartoon giraffe near the fruit element, using the personified expression and posture to create a warm, joyful ambiance—catering to babies’ aesthetic taste while conveying the products’ professionalism. In terms of color selection, three fresh, vibrant colors (light green, light pink, and light blue) respectively correspond to three flavors (kiwi-apple-banana, prune-apple, and blackcurrant-apple-banana), ensuring both visual consistency across the series and easy flavor identification for consumers.

Functionally, the portable spout pouch, lightweight and leak-proof, facilitates easy gripping, sucking, and on-the-go carrying for babies, allowing nutrition supplementation anytime and anywhere. The textured anti-slip cap increases friction to offer an effortless unscrewing experience even for babies. Made from multi-layer composite film, the packaging features excellent waterproof and antibacterial properties, as well as outstanding heat resistance (supporting 121°C high-temperature sterilization), comprehensively safeguarding babies.

Project credits.

Ying Lian

JD

Jiaowenfei Wang

JD

Ke Chen

JD

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