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Fashion & Lifestyle

Popilush Redtag Collection

Entrant: Amp Agency

2025 Gold winner badge
2025

Gold

CategoryFashion & Lifestyle
Class / SubcategoryClothing & Accessories
Womenswear
Country / RegionUnited States
Client’s namePopilush

The project

Project description.

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Popilush’s Redtag Collection introduces an innovative leap in shapewear design by merging warmth-retaining technology with stylish, functional apparel perfectly engineered for colder weather. At its core lies WARM-TECH, a cutting-edge, eco-friendly fabric innovation made from recycled coffee ground fibers infused with coffee charcoal. This innovation generates a natural warming effect by absorbing far-infrared rays and converting them into body heat.

This groundbreaking fabric offers exceptional thermal performance, ideal for cold days, and integrates natural antimicrobial properties, reducing odor and maintaining long-lasting freshness. Designed with up to 48% elastic yarn, Redtag garments ensure optimal stretch, tensile strength, and durability without compromising on comfort or style. Despite its heat-retaining qualities, the fabric remains lightweight, breathable, and anti-static, ensuring a smooth, irritation-free experience.

The Redtag Collection features versatile, built-in shapewear pieces, including a long sleeve mock neck midi dress, a long sleeve sweetheart mini dress, and a bodysuit, each designed to contour the body while locking in heat. Popilush’s signature shapewear structure sculpts and supports the natural silhouette, eliminating the need for additional layers while maintaining a sleek, flattering appearance.

Beyond performance, the Redtag Collection champions sustainable innovation and elegance. The carefully selected color palette, black, dark red, beige, and dark brown/caramel, adds sophistication to each look. Whether it’s the dark red bodysuit paired with jeans and boots for a bold winter statement or the caramel bodysuit layered under wide-leg trousers and a blazer for office chic, these garments are built to seamlessly transition across wardrobes.

By combining eco-conscious materials, scientific textile innovation, and modern shapewear design, the Redtag Collection represents a significant step forward in seasonal comfortwear. It addresses a long-standing gap in the shapewear industry by offering garments that not only shape and support but also provide warmth and adaptability during colder seasons, embodying Popilush's commitment to performance-driven, sustainable fashion.

Project credits.

Eve DeMartine

CEO

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