2024 Silver Winner
Packaging
The Maple 7
Entrant: The Craft Irish Whiskey Co.
2024
Silver
A closer look
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CategoryPackaging
Class / SubcategoryBeverage
Spirits: Dark
Spirits: Dark
Country / Region
Portugal
Client’s nameHighwood Distillers
The Maple 7 brings together a design merger between the usual take on luxury and experiential elevation, joining and completing this unique experience with Canadian rye and maple, elements subtly translated into the bottle design, creating a bold, striking presence enhanced and completed by minimal details that elevate both bottle and packaging into a disruptive shaping that demarcates itself from the rest of the competition, and using the ribbed base as a disguised highly reflective section, capable of creating a deep optical illusion that elevates the whisky and all of its natural colours.
Project credits.
Tiago Russo
Chief Design Officer
Katia Martins
Design Director
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