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Packaging

The Mulong

Entrant: The Craft Irish Whiskey Co.

2024

Gold

CategoryPackaging
Class / SubcategoryBeverage
Spirits: Luxury
Country / RegionPortugal

The project

Project description.

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The Mulong brings together the Chinese Year of The Dragon values and immersion into the perfect merging of sensorial, intimate whiskey tasting experience, hidden away in a box that brings together the ultimate homage to tradition and mythology, whiskey and craftsmanship. To open The Mulong experience box is to discover an entire soulful experience of capturing the elements of The Wood Dragon and unleashing it into the ultimate search of hidden treasures and exquisite spirit that elevates and highlights the users’ journey of a memorable, momentous experience, waiting inside the mahogany temple.

Project credits.

Tiago Russo

Chief Design Officer

Katia Martins

Design Director

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