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NY Product Design AwardsEnter Award

Fashion & Lifestyle

The Reminder

Entrant: Kaj Ransvi EF

2023 · Season 2

Silver

CategoryFashion & Lifestyle
Class / SubcategoryWatches
Fashion Watches
Country / RegionSweden

The project

Project description.

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The Reminder is an exquisite watch crafted to help you keep time and reflect on the effects of climate change. It is a statement piece featuring a rusty rough surface, just as the dirty surface of the earth, underneath the surface there are laser cut out shiny gold details; The fantastic planet we have and love! And a sapphire glass covering the date display with a cyclop lens to remind that every day is important, the only number is 11 showing that there is still time for changes, as to say in ”The eleventh hour”.

The design subtly alludes to global issues to remind the wearer about the importance of environmental protection. Its thought-provoking strap is printed with inspiring words about the need to take action against pollution and global warming. An exquisite earth map on the crown completes the design.

When you see the watch from a distance it looks clean and at short distance you find it very interesting and easily starts a conversation.

Project credits.

Kaj Ransvi

Mr

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