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NY Product Design AwardsEnter Award

Hobby & Leisure

U-Shaped Pillow

Entrant: Nanjing Jianyiming E-commerce Co., Ltd.

2026 Silver winner badge
2026

Silver

CategoryHobby & Leisure
Class / SubcategoryNovelty Items, Gifts
Travel Accessories
Country / RegionChina

The project

Project description.

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The ieloden Inflatable U-Shaped Pillow is designed for travellers who seek comfortable neck support during flights, high-speed rail journeys, and other long-distance mobility scenarios. Addressing common issues of traditional travel pillows, such as bulky size, insufficient support, and inconvenient cleaning, the design introduces an integrated press-to-inflate pump that replaces mouth inflation and enables rapid inflation within 20 seconds while improving hygiene. Its innovative double-layer split support structure allows the left and right sides to be adjusted independently, adapting to different neck shapes and personal comfort preferences. With a compressed storage thickness of less than 8 cm, the pillow balances stable support with portability, reducing the burden of carrying travel accessories. A rounded silhouette follows the natural curve of the neck, while the low-saturation combination of dark and light grey creates a refined appearance suitable for diverse travel settings. The geometric embossed texture on the lower section enhances visual depth and durability, and the matching storage bag maintains a unified product experience. Through lightweight protection, adaptable support, and easy maintenance, the product provides a more comfortable and reliable resting solution for modern travellers.

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