Skip to content
NY Product Design AwardsEnter Award

Automotive & Transport

Vehicle・VEKii Player

Entrant: VEKii Technology (Guangzhou) Co., Ltd./ Zeng Xin

2026 Gold winner badge
2026

Gold

CategoryAutomotive & Transport
Class / SubcategoryCars & Motorcycles
SUV, Off-Road Vehicles
Country / RegionChina
Client’s nameVEKii Technology (Guangzhou) Co., Ltd./ Zeng Xin

The project

Project description.

Share this projectFacebookXLinkedIn
Designed for young urbanites aged 25–35 and young families alike, the VEKii Player effortlessly adapts to both daily commuting and weekend camping trips.

Drawing inspiration from retro gaming and digital culture, the vehicle features a clean, squared-off silhouette, with an integrated bumper bringing precision-crafted detailing to its hardcore character. Retro-inspired circular headlamps flank a perforated grille, projecting a sense of sophistication, mechanical precision, and order. A pixelated design language flows across the entire exterior: a striking red waistline featuring pixel motifs echoes the “VEKII PLAYER” pixelated lettering at the rear. The colorway is equally deliberate—a matte, low-saturation grey-green paint contrasted with high-gloss red accents, channeling a playful neo-retro digital aesthetic. Furthermore, the front bumper incorporates standardized modular mounting ports for action cameras, auxiliary lighting, and custom add-ons, enabling instant plug-and-play integration for flexible adaptation across any scenario. By dissolving the boundary between the virtual gaming world and real-world driving, it turns every journey into an immersive new-level adventure, filled with a sense of ritual and exploratory thrill.

In terms of driving dynamics, a near 1:1 height-to-width ratio delivers a rock-solid stance and all-terrain capability. A wheelbase-to-length ratio exceeding 60%, combined with a wheels-at-corners layout and short overhangs, maximizes cabin space while reinforcing a powerful visual presence. A raised ducktail lends striking visual dynamics while optimizing aerodynamic performance, effectively enhancing high-speed downforce and stability. Powered by an efficient extended-range powertrain, VEKii Player supports long-distance travel without range anxiety, allowing users to fully enjoy their outdoor adventures.

Project credits.

Zeng Xin

CEO

Chen Pin

Designer

Dai Hengzhen

Designer

Zeng Yunuo

Designer

Your work belongs in the conversation.

Begin Your Entry
NY Product Design Awards

Member access

Sign in to explore the gallery.

Use your NY Product Design Awards account.

New to NY? Create an account