Skip to content
NY Product Design AwardsEnter Award

Fashion & Lifestyle

Wenchang Blessings of Fortune & Prosperity

Entrant: Lijiang BSF Silver Jewelry Co., Ltd.

2026 Silver winner badge
2026

Silver

CategoryFashion & Lifestyle
Class / SubcategoryJewelry
Jewelry Collections
Country / RegionChina

The project

Project description.

Share this projectFacebookXLinkedIn
This silver jewelry collection includes car charms, bag charms, and a chain bracelet. It reinterprets traditional folk beliefs, where Wenchang Pagoda symbolizes academic success, and the gourd represents fortune and prosperity, through a contemporary lens, creating a complete set that blends auspicious meaning, cultural depth, and modern lifestyle aesthetics.

The design captures the beauty of classical architecture and traditional artifacts. The Wenchang Pagoda charm reimagines the traditional nine-story Chinese pagoda, long associated with academic progress and scholarly achievement. The overhanging eaves and intricate lattice windows are carefully crafted in fine detail. The pagoda is crafted in sterling silver using a traditional openwork technique. A clover-shaped jade green bead is added to the cord, softening the coolness of silver with a warm touch and expressing wishes of luck and protection. The gourd symbolizes the gathering of fortune and prosperity. It comes in two distinct craft versions. The traditional handcrafted silver version is meticulously engraved by hand, creating intricate, three-dimensional scrolling floral patterns, finished with deep blue silk tassels for a timeless, understated elegance. The high-temperature enamel version features a glassy blue glaze and braided silver cord, creating a subtle, refined sheen. At the heart of the bracelet is an enamel-blue gourd, complemented by small silver tags engraved with “ping’an” (peace) and lily-of-the-valley pendants, combining visual depth and symbolic meaning.

Project credits.

Lin Tian

Deputy General Manager

Your work belongs in the conversation.

Begin Your Entry
NY Product Design Awards

Member access

Sign in to explore the gallery.

Use your NY Product Design Awards account.

New to NY? Create an account