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NY Product Design AwardsEnter Award

Outdoor & Sports Equipment

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Entrant: Fujian WinLeop Outdoor Products Co., Ltd.

2026 Silver winner badge
2026

Silver

CategoryOutdoor & Sports Equipment
Class / SubcategorySports Equipment
Sports Shoes
Country / RegionChina
Client’s nameFujian WinLeop Outdoor Products Co., Ltd.

The project

Project description.

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Designed for 100K and 100-mile ultramarathons, this professional trail running shoe responds to the realities and demands of long-distance running: forefoot swelling over extended efforts, secure lockdown on steep descents, reliable grip on mixed terrain, and controlled cushioning at impact. The last, support structure, and upper are engineered as one cohesive performance system, adapting to variable mountain conditions.

The midsole combines supercritical high-rebound foam with a nylon-glass fiber torsion plate and a lightweight MD support layer, working together to deliver cushioning, energy return, and stability. The split-toe torsion plate provides independent left and right suspensions, allowing each side to flex with the terrain. This reduces roll when stepping on uneven rocks, improving both ground contact and landing stability even on challenging trails. The outsole features proprietary Nibble Pool wet-grip rubber, with deep V-shaped forefoot lugs for uphill drive, transverse midfoot lugs for lateral stability, and blade-style heel grooves for downhill braking, while mud-shedding channels keep the tread clear. The Wrap Loop² two-zone lacing system enables independent adjustment of the forefoot and heel. On descents, the forefoot can be tightened to lock the toe box and reduce forward slide and toe impact; as the foot swells on long efforts or when the trail levels out, it can be loosened to accommodate natural splay, while the rear section maintains a secure heel hold. The upper uses multi-dimensional engineered mesh, with targeted zones of high-stretch flyknit. Tear-resistant reinforcement, a water-repellent finish, and a sock-like collar round out the build for breathability, a snug fit, and trail-ready protection.

Its aesthetic design channels the dynamic posture of a sprinting leopard, extending directional curves across the upper sides, insole, and outsole to build a cohesive brand visual identity. The side lines echo the ridgelines of mountain terrain and the image of a leopard leaping over peaks, conveying athletic energy and a distinctive look while embodying the brand’s spirit of exploring the wild and pushing the boundaries of endurance.

Project credits.

Huacong Tang

Fujian WinLeop Outdoor Products Co., Ltd.

Bixia Chen

Fujian WinLeop Outdoor Products Co., Ltd.

Chuihua Chen

Fujian WinLeop Outdoor Products Co., Ltd.

Tuffy

Fujian WinLeop Outdoor Products Co., Ltd.

Mingjun Tang

Fujian WinLeop Outdoor Products Co., Ltd.

Endless Frontier (Xiamen) Consulting Management Co., Ltd.

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