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NY Product Design AwardsEnter Award

Packaging

Wine Packaging Design: AY

Entrant: Ming Cheng

2025

Silver

CategoryPackaging
Class / SubcategoryBeverage
Wine: Light
Country / RegionUnited States

The project

Project description.

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AY, a distinguished Turkish wine brand, proudly celebrates Turkey's cherished cultural symbol—the cat—by making it its natural ambassador.

Through the brand, AY seeks to highlight the unique cultural essence of Turkey, crafting a narrative that transcends borders and resonates with a global audience. By intertwining tradition with universal appeal, AY aspires to bring a sense of joy and connection to people from all corners of the world.

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