1. Please give us a brief bio of yourself and your background.

I don’t come from an art or design background, but I’ve always had a passion for creative expression. My past professional experiences have given me strong problem-solving skills and keen observational abilities, both of which are crucial in design.

I often participate in interdisciplinary projects, learning how to integrate different ideas and needs into a cohesive and aesthetically pleasing design solution. These experiences have ignited my passion to further explore the world of design.

2. What made you become/why did you choose to become a product designer?

I have a strong interest in painting and art. Design provides me with the opportunity to transform creativity into tangible products. I chose to become a designer because this profession is both challenging and satisfying for my passion for creation and problem-solving.

3. Tell us more about your business/company, job profile, and what you do.

I am the founder of DE Pure, focusing on the research and promotion of intimate care products. Our business encompasses everything from product concept design and formulation development to packaging design and marketing.

We are committed to providing high-quality intimate care solutions with innovation and professionalism at our core, combining advanced technology with natural ingredients to meet consumer needs. In this field, we pay attention not only to product efficacy but also to user experience and overall design.

4. What does “design” mean to you?

Design is a way to solve problems and express creativity. It combines aesthetics and functionality, making our daily lives better and more convenient.

5. What’s your favorite kind of design and why?

I prefer minimalist design because it emphasizes removing unnecessary embellishments, allowing functionality and aesthetics to merge beautifully. It also conveys a sense of tranquility and simplicity.

6. To you, what makes a “good” design?

A good design should be intuitive, functional, and able to evoke emotional resonance. It should not only meet user needs but also have enduring appeal.

7. Describe your design style and its main characteristics.

The inspiration for this design came from my observations of modern lifestyles. I aimed to create a product that is both human-centered and aesthetically pleasing.

8. Tell us about your design process.

My sources of inspiration come from observing daily life, especially the pain points and needs of users while using products. I also draw inspiration from the forms found in nature, applying them to my designs.

9. Do you think your country and its cultural heritage has an impact on your design process?

Yes, my country and culture have a profound impact on my design, particularly in material selection and detail handling. Our traditional crafts and aesthetic concepts have always been important references in my work.

10. Congratulations! As the winner of the 2024 NY Product Design Awards, what does it mean to you and your company and team to receive this award distinction?

This award is a recognition of our design philosophy and creativity. For my team, it serves as a tremendous motivation, reinforcing our commitment to excellence and leaving a significant mark in the global market.

11. Can you explain a bit about the winning work you entered into the 2024 NY Product Design Awards, and why you chose to enter this project?

Our award-winning product integrates modern technology with human-centered design. It is not only powerful in function but also has a simple, elegant appearance.

We chose this project for the competition because it represents our core values of balancing innovation with practicality.

12. What was the biggest challenge with this project?

The biggest challenge was finding a balance between functionality and aesthetics. We overcame this through continuous testing and adjustments, along with in-depth communication with users, ultimately creating a product that is both practical and beautiful.

13. How has winning an award developed your practice/career?

This award will bring more international opportunities and collaborations to my design career. It boosts my confidence to explore new areas and inspires me to keep pushing my boundaries.

14. What are your top three (3) favorite things about our industry?

I love the creative freedom during the design process, the sense of accomplishment when collaborating with clients, and the satisfaction of seeing a final product successfully launched in the market.

15. What makes your country specifically, unique in the design industry?

Our design stands out due to its meticulous attention to detail and deep understanding of user needs. We focus not only on appearance but also on the user experience, which sets our designs apart.

16. Where do you see the evolution of design industry going over the next 5-10 years?

I believe the future of the design industry will focus more on sustainability and technology application. With the development of AI and virtual reality, design will become increasingly intelligent and personalized.

17. If you were a student entering this industry or an aspiring NY Product Design Awards submitter, what advice would you give them?

My advice is to always maintain curiosity and be brave in challenging traditional design thinking. Keep a close eye on user needs, and blend creativity with practicality.

18. What resources would you recommend to someone who wants to improve their skills in the design industry?

I recommend attending design forums and workshops, regularly reading design-related books and magazines, and learning new technologies and tools as essential parts of personal development.

19. Tell us something you have never told anyone else.

I have always placed great importance on giving back to society and have a strong drive in this area. Whether through charity events or supporting community projects, I hope to make a tangible contribution to society.

This passion and motivation inspire me to maintain a positive attitude in both work and life.

20. Who has inspired you in your life and why?

Nature has always been a source of inspiration for me. Its forms and structures give me new insights into the order and randomness in design.

21. What is your key to success? Any parting words of wisdom?

My secret to success lies in my persistent learning and love for design. I believe that as long as I remain focused and passionate, success will follow.

Winning Entry

2024

Entrant Company

Pu-Shin Beauty Co., Ltd.

Category

Personal Care, Wellness & Beauty - Hygiene Products