1. Please give us a brief bio of yourself and your background.

I am of mixed Swiss and Ghanaian heritage, and I grew up in Ghana before continuing my studies in Switzerland. I initially pursued carpentry, then ventured into interior architecture, industrial design, and architecture, all based in Zurich. Since 2009, I have been running my own studio, where I design for brands and companies worldwide.

2. What made you become/why did you choose to become a product designer?

Rather than confining myself to a single title like product designer, architect, or interior designer, I consider myself a creator who brings ideas to life.

3. Tell us more about your business/company, job profile, and what you do.

At our studio in Zurich, our goal is to be the missing link that brings our clients' visions to fruition. We have had the privilege of creating a chocolate museum, retail shops around the world, bathroom faucet series, and even a yacht design.

4. What does “design” mean to you?

Design is an intelligent pursuit of solutions. This intelligence can be seen in proportions, aesthetics, and material combinations, but above all, it must solve a problem; otherwise, it is useless and devoid of meaning.

5. What’s your favorite kind of design and why?

I don't have a favorite type of design. For me, the thrill lies in the challenge of solving problems and generating new ideas.

6. To you, what makes a “good” design?

Good design tackles problems directly and in the simplest way possible.

7. Describe your design style and its main characteristics.

I strive to steer clear of mere style and instead focus on providing effective solutions.


8. Tell us about your design process.

My design process primarily begins with conversations and observations. Out of this blend of contemplation and interaction, my intuition takes over. The specific process may vary depending on the project.

9. Do you think your country and its cultural heritage has an impact on your design process?

Certainly, some things I am consciously aware of, while others reside in my subconscious.

10. Congratulations! As the winner of the 2023 NY Product Design Awards, what does it mean to you and your company and team to receive this award distinction?

It is truly an honor and a pleasure to be recognized for one's hard work and dedication in creating a product.

11. Can you explain a bit about the winning work you entered into the 2023 NY Product Design Awards, and why you chose to enter this project?

The process was straightforward and clear. As a Ghanaian (African) brand entering the international design market, it was a significant step for us. I designed a bottle that stands proud and unites the brand with the future in its architectural avant-garde design. The perfume cap in the shape of the continent at the top is an invitation to return to our roots.
When it is looked at from above, the shape of Africa can be glimpsed,
which looks as if it is projected above the sphere of Earth, embodied by the bottle

12. What was the biggest challenge with this project?

The design underwent several iterations in the quest for the perfect balance suitable for both men and women. It took time to crystallize the final version for the Eternal Legends Collection.

13. How has winning an award developed your practice/career?

Winning this award has brought us a wealth of positive feedback, and it continues to pour in.

14. What are your top three (3) favorite things about our industry?

The constant challenge of generating fresh ideas, the diversity of products, and the act of creating something from scratch are all immensely rewarding.

15. What makes your country specifically, unique in the design industry?

Switzerland and Ghana together create a harmonious blend of expertise, innovation, and cultural exchange, ensuring that our work maintains the highest standards of quality while embracing the richness of global collaboration.

16. Where do you see the evolution of design industry going over the next 5-10 years?

My hope is that we prioritize nature and build in harmony with what our planet offers us.

17. If you were a student entering this industry or an aspiring NY Product Design Awards submitter, what advice would you give them?

In essence, it boils down to working hard, staying focused, and persevering.

18. What resources would you recommend to someone who wants to improve their skills in the design industry?

Maintain curiosity about your surroundings and constantly question why things are the way they are.

19. Tell us something you have never told anyone else.

On a lighter note, I must admit that I'm not particularly fond of writing emails :-)

20. Who has inspired you in your life and why?

My father deserves recognition for his unwavering perseverance.

21. What is your key to success? Any parting words of wisdom?

There are no shortcuts to achieving excellent results.

Winning Entry

2023

Entrant Company

Ghandour Cosmetics Limited

Category

Body, Health & Beauty - Perfumes & Fragrances