Oera

Design Challenge: Packaging for luxury skincare Oera Beauty

The design language focuses on conveying the concept of "calibration" where all things in Nature seek balance through a forward and backward motion. It is the interpretation of this movement in physical form that inspired the flow of the package shapes. Seeking balance to achieve harmony translates into visual symmetry and equal parts curved and straight lines.

“A pure curve which has a single trajectory, it does not turn back on itself but is continuous – then when you turn the bottle, it gives the impression of undulation. A play of time and space.”

“Proportions are balanced – caps and bases are androgynous. The signature curve is found again towards the bottom of the bottles giving the impression of a levitating airlessness.”

The materials and finishes are meant to complement this quiet balance. The bottles are cool to the touch, with a weight that gives them grounding. The higher-end pieces have soft metallics submerged into glossy capsules, like high-tech vessels for the precious elixirs they contain.

The entire unboxing experience of the packaging has been thought through, giving the recipient a luxury experience as they prepare for the product within. The design of a beautiful journey.