2024

Design Awards Silver Winner - Lion Trust (Shanghai) Advertising Co.

Skin Source Series Jiangnan Impression Cream & essence

Entrant Company

Lion Trust (Shanghai) Advertising Co.

Category

Body, Health & Beauty - Skin Care

Client's Name

Hangzhou Qianxihui Biotechnology Co., LTD

Country / Region:

China

Introducing the Skin Source Series Jiangnan Impression Cream & Essence, a skincare ensemble encased in the packaging that seamlessly fuses the profundity of Eastern philosophy with modern aesthetics. Drawing inspiration from the traditional Chinese concept of heaven and earth, this design embodies the vast harmony of the cosmos and the symbiosis of all living beings. It is further enriched with modern design, highlighting the premium quality and distinctive Oriental charm of the skincare ensemble.
The packaging is dominated by a regal and solemn crimson that evokes the majesty of the Forbidden City, infusing the product with a profound, passionate Oriental essence while reflecting the brand's unwavering pursuit of the extraordinary. The gradient effect from dark to light tones symbolizes the intricate extraction and refining process of potent botanical actives, visually conveying the purity of the ingredients. Moreover, the packaging is thoughtfully crafted from eco-friendly materials, highlighting the brand's commitment to minimizing environmental impact, just as the natural, pristine ingredients nurture the skin without any synthetic stimulants—it is exactly the brand's philosophy of natural botanical skincare.
The bottle silhouette combines the shape of the Eiffel Tower, infusing Eastern and Western cultures in a visual symphony. This fusion of cultural motifs symbolizes the brand's global vision and solidifies its presence on the world stage.

Credits

Design Director / Lion Trust (Shanghai) Advertising Co.
Yao Xiaofeng
Visual Designer/Lion (Shanghai) Advertising Co.
Feng Chunsheng
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