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NY Product Design AwardsEnter Award

Fashion & Lifestyle

Laifu AuraLite Backpack

Entrant: Guangzhou LEFF BAGS Co., Ltd.

2026 Silver winner badge
2026

Silver

CategoryFashion & Lifestyle
Class / SubcategoryLuggage & Bags
Backpacks
Country / RegionChina

The project

Project description.

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Laifu AuraLite Backpack originates from insight into diverse daily life of modern urban residents. The design team notices that people frequently switch seamlessly between commuting, business trips, short trips and daily leisure activities. A properly matched backpack should deliver lightweight performance and large storage capacity while adapting flexibly to various situations. Accordingly, the team takes lightweight carrying experience as the core concept, and strives to create a daily companion that relieves load pressure and accompanies users to explore freely.

This backpack achieves innovative performance through refined matching of materials and structures. It uniquely applies LINGYU outdoor functional fabric for backpack body, and creates minimalist texture on appearance via distinctive wrinkled structure while realizing lightweight, abrasion-resistant and tear-resistant properties. It also receives four-level water-repellent treatment and thus adapts well to changing weather conditions.

The design team follows the material-differentiated design philosophy. Thick and durable JINYU fabric is applied to the bag bottom to improve durability, while breathable fabric is used for shoulder straps to enhance carrying comfort. Meticulous selection of materials creates delicate layers for both visual and tactile experiences of this backpack.

This backpack integrates versatile functions into elaborate detailed designs. It supports flexible switching among single-shoulder, double-shoulder and hand-carry modes through a distinctive dual-handle design, adapting to various occasions and postures. It arranges one main compartment and nine functional pockets inside, including visible mesh pockets and built-in anti-tip side pockets to achieve well-organized storage. Additionally, an adjustable chest buckle and a reflective label provide reliable protection in terms of comfort and safety. A detachable hanging pouch combines decorative effect and storage function for small items properly, and brings an agile experience for daily travel.

Project credits.

Bao Jiejie

Guangzhou LEFF BAGS Co., Ltd.

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