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NY Product Design AwardsEnter Award

Packaging

Pick Up Loong

Entrant: iflytek Co.,Ltd.

2024

Silver

CategoryPackaging
Class / SubcategoryHome, Leisure & Other Markets
Others
Country / RegionChina

The project

Project description.

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Pick up loong is a Chinese dragon-themed gift packaging to strengthen the enterprise employees' sense of belonging and value identification as well as enhance the brand's public image and reputation. This packaging is embellished with an oracle-inspired dragon-like abstract symbol by using two-way upward arrows to express people's wishes for good luck in the new year and a positive attitude toward the future. It takes a classic Chinese red color scheme, well combining traditional elements and modern aesthetics. This packaging not only boasts positive meaning but also serves as a medium to deliver the blessing.

Pick up loong is made of acrylic instead of paper materials to be more eco-friendly. In addition, this packaging, with multiple small gift boxes fitting together perfectly inside, can be transformed into a versatile storage box for reuse after unboxing, reducing the waste of paper resources and loss during transportation. It incorporates a dual-layer-drawer structure, with the top outer panel for item placing and each interior layer for separate item storage. Moreover, seamless layered stacking and combinations of multiple gift packaging boxes are allowed to form a multi-layer storage box, making the gift packaging more recyclable and sustainable.

Project credits.

Huang Ning

Dong Jie

Zhang Qian

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