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Packaging

YoyiC Galacto-oligosaccharides Probiotic Drink

Entrant: RED DESIGN/Zhang Yuhong / Li Xintong / Zhu Junjun / Qi Xiaojuan

2026 Silver winner badge
2026

Silver

CategoryPackaging
Class / SubcategoryBeverage
Dairy & Dairy Alternative Drinks
Country / RegionChina
Client’s nameC - YoyiC

The project

Project description.

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Using the 'Health Food' logo as the core, design turns function from concept into perception.

We created a set of visual language for Youyi C Health Food that is 'scientifically credible, functionally visible, and contextually perceivable':

- Enlarged Blue Hat Symbol: Using the national health food em-blem to establish trust at first glance.

- Dual Function Claims: 'Helps regulate intestinal flora, helps digestion,' making the benefits immediately clear.

- Intuitive Formulation: Active probiotics and GOS galactooli-gosaccharides work synergistically, allowing the functional logic to be understood in a second.

- Brand Red & Clean White: Continuing Youyi C's visual identity to reinforce professionalism.

- Differentiated Bottle Design: Minimalist and premium bottle shape, creating a unique character.

Project credits.

RED DESIGN/Zhang Yuhong / Li Xintong / Zhu Junjun / Qi Xiaojuan

RED DESIGN/Zhang Yuhong / Li Xintong / Zhu Junjun / Qi Xiaojuan

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